Marketing managers, quality control experts, and designers.Account managers, project managers, digital PR reps, and operational managers.Content strategists, content consultants, and SEO consultants.Instead, focus on designing independent roles that collaborate seamlessly.įor example, instead of having a strategist who’s also a writer and an editor, hire a strategist, a writer, and an editor that all play a part in the content production process.ĭepending on the size of your operation, consider filling the following roles for your content team: One of the worst things you can do as a start-up owner is to attempt to handle all of the roles yourself - that's a quick way to fail.

Once you’ve gotten a handle on your housekeeping duties, you can move on to content marketing strategies. Then, choose which digital platform and Work OS you'll need to handle the entire content marketing process. How will I manage content creation and publication?.What are my marketing KPIs and how will I measure progress?.What makes my startup stand apart from other startups? What’s my startup’s ‘why?’.Which content types, formats, and channels will I use and why?.What problems do my audiences have? How will I solve them?.What audiences am I catering to? (Make sure to segment them.).What are my content marketing personas? (target customers + key influencers).A Few Housekeeping Notesīefore hitting the ground running with your marketing strategies, make sure you’ve answered the following questions about your startup. Let’s dig into these content marketing strategies for startup businesses, but first. Prioritize Automated Email Nurture Campaigns.Repurpose and Diversify Blog Content for Social Media.Create Content for Commonly Searched Terms.In this post, we’ll cover a few housekeeping notes and then move on to our top 10 content marketing strategies. But, if you're struggling to find the right ones, we’re here to take the edge off for you. As a startup B2B content marketer or agency, your business can’t survive without content marketing strategies.

Abbreviations for words mofu